One District One Product (ODOP)

One District One Product (ODOP) is an initiative under the PM Vishwakarma and MSME promotion framework that identifies one unique product or craft per district and provides that product's producers with a complete package of support — from branding and packaging to market linkage, e-commerce platform access, GI tagging, and export promotion.

Each state has identified its ODOP products — examples include Chikankari from Lucknow, Pashm wool from Ladakh, Blue Pottery from Jaipur, and Kalamkari from Andhra Pradesh. Artisans and producers of the identified ODOP product in their district get priority access to Common Facility Centres (CFCs) for shared production equipment, quality testing, and design development.

For artisans covered under PM Vishwakarma, ODOP serves as the market access pathway — PM Vishwakarma provides skill training and tools, while ODOP connects the finished product to government e-marketplaces like GEM (Government e-Marketplace) and private platforms like Amazon Karigar and Flipkart Samarth. Our editorial team reviewed ODOP product lists and benefits against the MSME Ministry and ODOP portal at odop.udyam.gov.in, July 2026.